Who we are

Tap into the wisdom and depth of experience that we bring to the table, offering unparalleled insight tailored to elevate and refine your strategic retail or consumer endeavors. We are committed to delivering bespoke solutions that embody that experience, honed through years of strategy development, data and insight mining, product, business model and process transformation, and so much more.

Founded in 2025 by Karlyn Mattson, who has an exceptional track record as an accomplished and visionary retail executive. She has decades of experience delivering profitable growth, transformative consumer and product experiences, omni-channel and digital transformation, and consumer centric value creation for iconic brands such as Macy’s, Target and Amazon. Her experience spans nearly every consumer category and channel of trade, within Public, Private and PE-backed organizations.